Use the tonic water with either water or soda in a 1:2 dilution ratio, or to taste. If you’re combining water and soda, then it’s 1 part tonic: 1 part water: 1 part soda or sparkling water.
Gin and tonic would be just slightly differently proportioned: ½ oz tonic water (that’s roughly 1 tablespoon), 2 oz gin (or more, that’s your call!) and 2 oz soda or sparkling water (or more, or less!)
Either way keep in mind that we don’t really know how much quinine is extracted in this process, and it’s better to have less than more.
You don’t need an extra lime squeeze on this one because there’s already plenty of citrus in the tonic water, unlike what you get with commercial brands.
Keep in mind also that this home made tonic water syrup will be a lot less sweet than the commercial varieties—you may well end up wanting to add more tonic water to compensate, or (better) some other sweetener like agave or honey can work well, too. Don’t add too much though; the bitters are what make this drink both unique, effective, and distinctive.