When I’m not playing mom or baker or market-explorer or cultural interpreter of grocery stores in foreign lands, I’ve a bit of a peering-into-the-future ninja role with the Institute for Customer Experience or ICE. Here’s a report I worked on for ICE, on Future Food, Food Futures. It’s not precisely ethnographic, intended mainly for UX and future-seeker audiences, though it does make me wonder: what, then, would an ethnographer’s take on the future of food really be? I suppose I’ll spend the rest of my days working that out in this blog space.
I’d love to hear your thoughts, and have your slash-and-burn feedback on the slide share deck below, too, of course. [She takes a deep breath—]