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Future Food, Food Future

2014 July 21

When I’m not playing mom or baker or market-explorer or cultural interpreter of grocery stores in foreign lands, I’ve a bit of a peering-into-the-future ninja role with the Institute for Customer Experience or ICE. Here’s a report I worked on for ICE, on Future Food, Food Futures. It’s not precisely ethnographic, intended mainly for UX and future-seeker audiences, though it does make me wonder: what, then, would an ethnographer’s take on the future of food really be? I suppose I’ll spend the rest of my days working that out in this blog space.

I’d love to hear your thoughts, and have your slash-and-burn feedback on the slide share deck below, too, of course. [She takes a deep breath—]

Future Food, Food Future from Institute of Customer Experience
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  1. July 22, 2014

    I like the presentation! So much depth that I feel I haven’t absorbed it fully, yet it’s given me some new ideas about food. I like this way of embedding in your website — and it also shows up well in RSS feed (Feedly).

    • July 24, 2014

      Thanks, Celia! Glad it worked technically on your feed, too. I need yet to find ways to spin the narrative ethnographically, too. In the next installment perhaps!

  2. July 23, 2014

    Good stuff! Such a lot of material. You might want to start a bit earlier, though, in the 19th century. That’s when industrialized food really started — canning meat to preserve it, for example, or even figuring out how to produce cream cheese on a commercial scale. And the transportation revolution (railroads) that changed how livestock was raised and processed. I don’t know, but I’d guess that’s when nose-to-tail eating — which used to be quite common — started changing. Anyway, really interesting — thanks.

    • July 24, 2014

      Quite right, John, it would have been fitting to start earlier to really map the industrial imagination and why it took such strong hold—but I had to balance my historian’s impulse with that of audience (not-historians but UX folks, and the twain don’t precisely meet) and the rough weight of the slide deck. So I picked a post WWII starting point. You make a fine point in reminding me that nose-to-tail approaches are themselves nothing new; what’s new is simply our path to rediscovering them and implementing them so far from the farms we once lived close to. That’s very true of a lot else in the presentation, too, dare I add. Time’s a flat circle, like Rusty Cohle said! (though I hesitate to align myself with him) Thanks for reading through and commenting!

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